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Worldwide, the equivalent of almost 270,000 trees is either flushed or dumped in landfills every day and roughly 10 percent of that total is attributable to toilet paper, according to the latest issue of World Watch magazine.

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"Meanwhile, growing populations, adoption of Western lifestyles, and sanitation improvements in developing countries are driving the increased use of toilet paper," the magazine added. "The result is that forests in both the global North and South are under assault by paper companies competing to fill consumer demand."

Wikimedia Commons image by Tristanb

"Steadily increasing demand for toilet paper in developing countries is a critical factor in the impact that toilet paper manufacturer have on forests around the world," says author Noelle Robbins in a Worldwatch Institute news release. "And with the increasing pressure to reduce and discontinue the use of old growth forests, the move is on to tree plantations."

But according to Robbins, this cure could be worse than the disease, Worldwatch said.

"While the paper industry often touts plantations as the solution to creating an ongoing supply of virgin pulp and fiber, these monocultures often displace indigenous plant and animal life, require tremendous amounts of chemical pesticides and fertilizers, and soak up large quantities of water.

"While some toilet paper manufacturers rely on forests, others turn to trash cans for their raw materials.

"Advocates of recycled toilet paper point out that converting virgin pulp to toilet paper requires more water than recycled paper and makes use of the tons of already used paper that fills landfills. Various estimates place the quantity of waste paper tossed into U.S. dumps and landfills at 35-40 percent of total landfilled mass."

"Toilet tissue, whether manufactured from virgin pulp or recycled paper, will continue to be an important part of daily life in Western countries and in developing countries emphasizing improved sanitation to mitigate health concerns," Robbins said.

"Education of consumers; improvements in quality, pricing, and marketing recycled products; and willingness to consider toilet paper alternatives such as water for cleansing must be pursued to meet the needs of a growing global population."

Read the article "Flushing Forests"

The Worldwatch Institute is a Washington, D.C.-based independent research organization that provides fact-based analysis of critical global issues. The Institute's three main program areas include Climate & Energy, Food & Agriculture, and the Green Economy.

--Posted by David Braun

By Sandra Postel, National Geographic Freshwater Fellow

We don't see or hear them, but every day they quietly go about their work--filtering and cleansing our rivers and streams. And if we don't act soon, they'll disappear from the workforce just when we need them most.

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I'm talking about shiny pigtoes, monkeyface, pink heelsplitter, and purple wartyback--freshwater mussels with funny names that belie the seriousness of their labors. They suck water in, filter out bits of algae, bacteria and other tiny particles, and then release it back to the river cleaner than before.

One mussel alone can cleanse as much as a gallon of water per hour. Add up the work of a whole mussel community, and you get a virtual water treatment plant.

According to Ethan Nedeau, an expert on the freshwater mussels of New England, even half the population of mussels at work in a one-half mile segment of New Hampshire's Ashuelot River can help cleanse more than 11.2 million gallons of water a day--roughly the quantity of household water used by 112,000 people.

The United States ranks first in the world in the number of known species of freshwater mussels--292, compared with just 10 in all of Europe. But we're losing these "living filters" all too fast.

Today 69 percent of U.S. freshwater mussel species are to some degree at risk of extinction or already extinct. The most diverse assemblage of freshwater mussels ever known was located in the middle stretch of the Tennessee River in northern Alabama. Before the damming of the river in the early 1900s, 69 mussel species had been spotted in this reach; 32 of them have apparently disappeared, with no recording sightings in nearly a century.

My favorite freshwater mussel is the orange-nacre mucket (Lampsilis perovalis), found only in the rivers and streams of Alabama's Mobile River basin. Like many freshwater mussels, the orange-nacre mucket has a fascinating life cycle and exhibits some of the most sophisticated mimicry in the animal kingdom.

The females essentially use their offspring to lure fish into helping them colonize new stream bottoms. They package their larvae at the end of jelly--like tubes that can extend eight feet out into the water. To fish swimming by, the larvae dancing in the riffles of the river current looks like a tasty minnow. When the fish bites, the tube breaks, releasing the larvae into the stream. A few of the offspring attach to the fish's gills and hitchhike around with their finned host for a week or two, absorbing nutrients and growing along the way. Finally, the young mussels drop off, float to the river bottom, and colonize new territory--and before long begin their vital task of water purification.

Along with 16 other threatened or endanged mussel species in the Mobile watershed, the orange-nacre mucket is at risk of extinction---in large part due to excessive pollution and dams that have diminished the river habitat they need to survive.

To me, the loss of such industrious, fascinating creatures diminishes more than our water quality--it diminishes our natural heritage and our world.

Only habitat improvements, in some cases combined with mussel breeding and release efforts, can save these and the other 200 freshwater mussel species at risk nationwide.

So as we celebrate World Water Day, I hope we also celebrate the freshwater mussels that help keep our waters clean and healthy--and commit to efforts to conserve them.

Because I bet we'll miss these little creatures with the whimsical names when they're gone.

13159_100x75-cb1268419314.jpg Sandra Postel directs the independent Global Water Policy Project and lectures, writes, and consults on international water issues. She is also Freshwater Fellow of the National Geographic Society, and serves as lead water expert for the Society's freshwater initiative. Postel is the author of several acclaimed books, including Last Oasis, which appears in eight languages and was the basis for a 1997 PBS documentary, and is co-author, with Brian Richter, of Rivers for Life. Her essay "Troubled Waters" was selected for Best American Science and Nature Writing. From 2000 to 2008, Postel served as visiting senior lecturer at Mount Holyoke College, and later in that term as director of the college's Center for the Environment. Postel is a 1995 Pew Scholar in Conservation and the Environment, and in 2002 was named one of the "Scientific American 50" for her contributions to water policy.

Americans Want Clean Energy--But Why?

Posted on January 21, 2010 | 15 Comments

New poll numbers released by the Environmental Defense Fund (EDF) show that Americans from both political parties believe the same things when it comes to the environment--air quality is getting worse, climate change is happening (and is happening because of humans), and that the United States needs a new energy policy.  They even agree on why the U.S. needs that new energy policy, but, according to the poll, that reason has nothing to do with climate change.

Pollster Frank Luntz, whose firm tests messaging for corporations and political candidates, polled 1007 registered voters from both political parties in an effort to determine how legislators should frame the upcoming climate change legislation debate in Congress.  

The Luntz poll found that while Americans do think climate change is happening, they are more are interested in the economic and social benefits that a new energy policy will create--new American jobs, energy independence and national security, and innovation that will help the U.S. compete with other countries.  Decreasing pollution came in close behind these other benefits. 

The poll found that more people believed the air quality in the U.S. and worldwide has declined than believed it has improved or stayed the same.  And while most couldn't deny that climate changes were due to anthropogenic sources, more Republicans than Democrats were skeptical.

"This is a crucial moment in the effort to pass national climate legislation that limits carbon emissions," said EDF President Fred Krupp, in a statement.  "[Luntz's] research proves that that no matter who Americans voted for in 2008, in 2010 they want to see Congress act on climate legislation. It's a national security priority, it's a crucial means to reduce pollution, and it's essential to creating permanent American jobs."

--James Robertson
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As I perused the bountiful wares of Rexville Grocery in rural Washington State last week, I was surprised to see a sign in their front window advertising an electric-vehicle charging station.

The small market and community center (which, at this time of year, offers delectable pies with berries plucked right from the surrounding farmlands) sits in the heart of the fertile Skagit Valley, about 60 miles (about 97 kilometers) from Seattle.

The concept of a country-store charging station spurred me to look into how mainstream electric cars—already popular in Europe— are faring in the U.S.

Hybrids have long been hot, of course—for instance, much has been made recently of the newly released third-generation Prius, which features integrated solar-powered technology.

For electric vehicles, it seems they are just on the cusp of going mainstream. I found the handy Plug-in Vehicle Tracker on Plug-In America's Web site, which maintains a list of most companies developing new electric vehicles.

According to the tracker, only two electric cars are now widely available in the U.S.: Commuter Cars's tiny Tango T600 EV, a two-passenger commuter car that sells for about U.S. $108,000, and the Tesla Roadster, which also carries a $100,000-plus price tag.

There's apparently a healthy electric car demand among the high-end crowd: Just today, Tesla opened its first East Coast dealership in New York City.

But one of most affordable cars in the pipeline seems to be TH!NK city, a compact electric car that can travel up to 112 miles (about 180 kilometers) on a single charge. It will have recyclable plastic body panels and a fully recyclable interior for a low carbon footprint.

It's produced by Think, a Norwegian car manufacturer that announced it would begin building a manufacturing plant in the U.S. this year, with a starting annual capacity of about 16,000 cars.

"The U.S. is quickly overtaking Europe as an attractive market for [electric vehicles], and is an ideal location to engineer and build EVs," Think CEO Richard Canny said in a statement.

A limited number of model and demonstration TH!NK cars will be available in 2010 (no starting price is listed on their Web site), but the Gas 2.0 blog says it won't be until 2011 that we'll be able to get one.

But if the plug-in tracker is any indication, we're going to be inundated with electric vehicles by 2013, including several new Chrysler models, Chevrolet's Volt PHEV, the Ford Focus EV, and more.

So go find that charging station near you.

--Christine Dell'Amore

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Related:

--How green is your road trip?

--Have an eco-savvy summer with these tips.


Photograph courtesy Think

It Pays to Dream...

Posted on July 22, 2009 | 3 Comments

GE_winner_102x68.jpgOver the past few months nearly 2,500 people and teams submitted entries to a contest National Geographic helped sponsor. The idea was for people to dream of ways to green their neighborhoods and communities. Based on the number of submissions received, the so-called Green Effect--taking small steps that together create big change--is in full force.

Five winners were awarded $20,000 each to pursue their plans for a tree planting, building a high school greenhouse and environmental education program, supplying a school with re-usable classroom party kits, a community recycling program that uses tricycles, and greening a low-income city block.

Read more about these ideas and find inspiration for your own.

--Tasha Eichenseher

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