When a reader emailed this video to us we weren't sure if it was a hoax or not. The animal eerily looks like something from the movie Alien. It took a bit of legwork to establish the truth.
Video courtesy Shell Oil Co.
Sometimes when we are discussing what stories we should cover, I think that the most important editor is the one not in the room: the reader.
Our marketing experts tell us the average age and income of our visitors. We know that slightly more men than women read our stories. We know that a majority are college-educated.
But it's what our visitors do on our site that has the greatest impact on us. This isn't information visitors tell us about themselves--it's what they do and don't do anonymously through the click of their computer mouse that we can monitor in statistical reports.
How does this relate to the giant squid video? Read more in the extended portion of this post.
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