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Chatting with Tom Hanks

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tomhanks.jpgLast week, National Geographic Traveler assistant editor Janelle Nanos got to chat with legendary actor and World War II enthusiast Tom Hanks, who has "perhaps done more than anyone in Hollywood today to help tell the stories of the war with the film Saving Private Ryan and HBO series Band of Brothers" and who just helped produce the interactive film Beyond All Boundaries for the World War II Museum in New Orleans. Hanks's goal of the film--which premiers on November 8--was to make an impression: to give the viewer a chance to look beyond the familiar black-and-white portrayal of WWII and see that these were real people, living their lives in a period that would change them forever.

A trailer of the movie can be seen here. For the complete interview and insiders look at the film, click here.

Photo: Greg Gorman

The Veselka Cookbook

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Veselka.JPGFor more than 55 years, the Veselka Diner has been a neighborhood institution in New York's East Village, serving up its famous borscht and pierogi 24 hours a day to teenage hipsters, artists, college students, and celebrities like Chloë Sevingy, Jon Stewart, Julianne Moore and Sarah Jessica Parker. This week, the diner's owner, Tom Birchard, released The Velselka Cookbook. Birchard worked with cookbook writer Natalie Danford to adapt the huge restaurant-style portions of 120 of their famous recipes for a more moderately-sized kitchen. (What? You don't have a room for a vat full of borscht on your stovetop?) The book not only offers a glimpse into the kitchen, but provides lovely vignettes about the history of the restaurant and its role within the Little Ukraine neighborhood in New York City.

I spoke with Tom Birchard about pierogi, kitchen politics, and becoming an honorary Ukrainian.

Though you've been running the diner for 40 years, you're actually not Ukrainian. How did you integrate yourself within the community?

When my father-in-law started the diner, he was a very patriotic and it became a gathering place for fellow Ukrainians. He sold periodicals and a limited menu of Old World foods that he loved. It became a Ukrainian hub.

Back when I took over, the community was still very isolated, tight-knit and somewhat distrustful of strangers. Their culture and language was under attack back in the homeland, so I wasn't really accepted with open arms. It was an institution in the community, and this WASPy college kid was a bit of a threat to them. I didn't really understand the language and the elder ladies kind of snubbed me. But in time, the younger generation got to know me and I've been adopted as honorary Ukrainian.

At Home with Louisa May Alcott

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Alcottfamily.jpgReading Louisa May Alcott's novel Little Women was one of Harriet Reisen's seminal experiences growing up, as it is for many girls the world over (the book has been translated into over 50 languages and has never been out of print). But Reisen, a documentary screenwriter, took her enthusiasm a step (or two) further by doggedly pursuing her goal of bringing Alcott's rags-to-riches life story to the screen. The resulting biopic, Louisa May Alcott: The Woman Behind Little Women, debuts on American Masters on PBS on December 28, but a companion biography written by Reisen is due out in bookstores today.

I chatted with Harriet Reisen about Louisa May Alcott sites to visit, Louisa's own travel experiences, and how travel and literature intersect.

Readers have flocked to visit Orchard House, the Alcott home for 20 years in Concord, Massachusetts, ever since Little Women became nearly an overnight bestseller in 1868. Any tips on what to look out for on a visit there?

When Louisa describes the March home in Little Women, she is describing Orchard House. Visiting it brings the March and the Alcott family alive. The Alcotts feel very present, as if they've just stepped out for a moment. Everything's there: the elder sister's wedding gown, Louisa's mood pillow. Louisa was very moody and she had a pillow that she put up to signal you could approach her, but when she put it sideways, beware.

Don't miss the costumes that the Alcott children wore in their homemade theatricals, including the russet boots Louisa loved. She said she only wrote parts for herself in plays where she could wear the russet boots.

In between the windows of her very small room is a little wooden desk, a semi-circular surface probably 14 inches in diameter, if that. It has just enough room for an inkwell and a piece of paper. And on this desk, she wrote Little Women in just ten weeks.

Tour the Financial Crisis in NYC

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IMG_2061.jpgIt's been one long year since the near collapse of our financial system and, if you're anything like me, you're still not completely sure what really happened. If you're in or heading to the Big Apple and want to finally get a handle on what brought about the teetering of all things financial, check out The Wall Street Experience tours.

As a Wall Street insider and laid off, former Deutsche Bank V.P., Andrew Luan knows the collapse firsthand. Now he leads truth seekers through the canyons of downtown New York's financial district, stopping outside J.P. Morgan & Company, Deutsche Bank, AIG, Goldman Sachs, the Bank of the United States, and the Federal Reserve while he explains the complex factors that led to the near collapse. He delves into CDOs (collateralized debt obligations; the type of asset-backed securities many blame for much of the debacle), securities, ratings, and provides tour-goers with an inside view of a trader's life.

Tours start at 15 Broad Street in front of the New York Stock Exchange, and run Monday, Wednesday, and Friday at 10 a.m. and Saturday at 1 p.m. The Wall Street Insiders Tour lasts two hours and costs $45 per person. On its website, the company mentions it can offer reduced rates for those who can't afford full ticket price--a true indication that these are still tough times and that Luan really gets it. Check out a Q&A with him after the jump.

Brigid Pasulka's Top 10 Things to Do in Poland

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Brigid Pasulka lived in Krakow from 1994-1995 and returns to Poland almost every year. Her debut novel, also set in Krakow, is called A Long, Long Time Ago and Essentially True. Our book reviewer, Don George, chose it as Book of the Month for August. Here Brigid gives us her insider's picks of top experiences in Poland, in no particular order:

  • Eat at a milk bar (bar mleczny). Government-subsidized cafeterias in Communist Poland, milk bars still serve a (mostly) student and pensioner clientele. If you need help with the menu, just ask a student in line--almost all young people in cities speak some English--and don't forget to bus your own table and tell your table-mates "Dziękuję" (jen-KOO-yeh) when you stand up to leave. In Krakow, Bar Żak on Królewska and the bar mleczny on Grodzka (called simply "Bar Mleczny") are the most accessible but still authentic examples.

  • Stay in a room in someone's apartment. Sure, there are hotels, hostels and stand-alone apartments, but none of these will show you how people actually live better than...well, actually living with them. Thanks to the Internet, you won't have to take your chances on whichever babcia accosts you straight off the train. These are, of course, not recommended for drunken revelers--most of the proprietors seem to be single mothers or pensioners who need their beauty sleep.

The Elliott Interview: Does United Break Guitars?

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When something goes wrong on a United Airlines flight, Barbara Higgins hears about it. And as the company's vice president of customer contact centers, she heard -- or rather saw -- trouble when she opened her inbox a few weeks ago and watched the above viral video United Breaks Guitars. But no one could have anticipated what happened next. I asked her to explain.

United Breaks Guitars is up to almost five million views on YouTube. What happened here?

We made a number of mistakes that, when added together, made terrific fodder for a video. But essentially Canadian musician Dave Carroll filed a claim with us when he discovered damage to his guitar after he flew from Halifax through Chicago to his gig in Omaha. When the claim was received, the standard 24-hour timeframe had passed. The 24-hour guideline is in place to ensure we can promptly identify and make amends for damage that happened while bags were in our care, while also protecting the company from fraud.

Just for the record, does United break a lot of guitars?

No, of course not. In fact, I think people would be amazed at our track record in which more than 99.95 percent of our guests' bags are delivered on time and with no damage whatsoever. That's like three to four bags every 100,000 guests. Of course any bag lost or damaged is one too many, but clearly our employees do great work safely transporting thousands of checked bags, including guitars, tubas and drums that belong to many Grammy award-winning musicians. We even fly precious cargo like flowers, fine wine and fruit across the ocean.

What regretfully happened was an anomaly, not the norm, and was clearly an unintentional accident.

Talking S'MAC

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sampler-skillet.jpgWhen it comes to macaroni and cheese, there are some who believe you can't beat the blue box. Clearly they've never been to S'MAC.

Short for Sarita's Mac & Cheese, the restaurant in New York City's East Village specializes in just one thing--but this is not your mother's macaroni. From the Cheeseburger (ground beef and macaroni smothered in cheddar and American cheese) to the Parisienne Mac (brie, figs, mushrooms, and a certain je ne sais quoi), Sarita and her husband, Caesar (both pictured, below), take this favorite to new heights. The fact that your order comes to you in your own personal skillet (I defy anyone who tells me I can't eat straight out of the pan) makes it that much more fun. As a lifelong mac and cheese lover, I can't get enough of the place--so here's hoping S'MAC makes it to my hometown on the West Coast sometime soon!

Since opening its doors on June 24, 2006, S'MAC has expanded to include a take-out only location and is now collaborating with Pizza By The Inch at PINCH & S'MAC, resulting in one-stop shopping for all your pizza and macaroni needs. On July 13, the original S'MAC began serving beer and wine... so now you're really out of excuses not to go.

I recently checked in with Sarita herself to get an insider's take on how things are going.   
Chaquis Malik returns.jpgThe second annual Capital Hip Hop Soul Festival is set for this Saturday, July 25th, in Marvin Gaye Park in Northeast DC. The free festival and community celebration features a full line up of local talent (16 acts) on two stages, over 20 vendors from community businesses and DC nonprofits, along with a booksigning and poetry slam. The family-friendly festival starts at 11 a.m. and the park is located between two Metro stops: Minnesota Avenue (orange line) and Capitol Heights (blue line). Check out the website where music from the festival is streamed.

To learn more about the festival, we caught up with Maceo Thomas, the festival's organizer.

How'd the festival get started last year?

I was introduced to the music of Kokayi and Afi Soul, two local artists--Kokayi lives in my neighborhood--that I never had heard of. Their music was fantastic. I realized I was clueless on the level of talent that exists here in DC around hip hop and soul music. I had to believe that there were more people like me who couldn't hang out on U St. until the wee hours of the morning to hear these folks. I woke up one morning and decided to put as many local talented hip hop soul artists together one day to introduce them to other folks like me who may have been equally clueless. And I say that totally with love.

The Elliott Interview: Robert Niles

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niles

Robert Niles is the founder and editor of Theme Park Insider, a Web site for theme park vacations. He's a former Walt Disney World attractions host, trainer, and lead and has worked as a staff writer, editor, and Web site producer at the Los Angeles Times and the Rocky Mountain News. I asked him to share his summer theme park tips.

What are some of the best theme park deals available now?

I think Universal Orlando's got the best vacation deals going. You can get seven days at their two theme parks for just $99. And if you stay at one of their three on-site hotels, you get unlimited front of the line access on almost all of their theme park rides and shows. I tried this deal for the first time last summer, and it changed the way I thought about theme parks. Having the ability to come and go as you please, with no thought about how crowded the park was at a given hour, made it the most relaxing and enjoyable theme park trip I'd ever taken. Universal's also discounting those three hotels this year, too, with room-night discounts up to 40 percent.

For day trips, I'm hearing many of our readers rave about Holiday World, an amusement park in the delightfully names Santa Claus, Ind. It's about an hour west of Louisville. The park what might be the best collection of wooden roller coasters in the country, and one-day tickets are just $36 online. But the best part is... the park offers unlimited free soft drinks and sunscreen. I think that's the most creative deal I've seen anywhere.

There are a number of new attractions that opened at theme parks this summer. In your opinion, which one is the most impressive -- and why? Which one has impressed you the least?

Our readers voted Manta as the country's best new attraction this year, with runner-up honors going to Prowler, a new wooden roller coaster at Worlds of Fun in Kansas City. Manta's a "flying coaster" from Swiss designers Bolliger & Mabilliard, the best in the business right now at building coasters. Hard-core coaster fans rave about the back rows, where you'll much stronger G-forces than in the front. But even coaster novices love the coaster's smooth ride and great waiting area - and underwater cavern filled with all kinds of marine life.

I'm also a big fan of Universal Hollywood's Creature from the Black Lagoon show and I know that many fans are eagerly awaiting Universal Florida's upcoming Hollywood Rip Ride and Rockit coaster, where riders will be able to choose their own on-ride music. Unfortunately, that ride was supposed to debut this spring, but it remains MIA as of early July. That makes it this year's least impressive showing, so far.

Voluntouring with International Expeditions

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RainforestPlant a tree in the rainforest. Provide clean water for a river community. Deliver school supplies to an Amazonian school. By traveling with International Expeditions, not only will you experience the rich cultural and biological diversity of the world, but your trip will also help ensure that future generations can experience it, too.

IE, a world leader in nature travel and Amazon conservation programming, offers trips to awe-inspiring locales including the Amazon, the Galapagos, Antarctica, Belize, India, Kenya and South Africa.

The efforts by IE and its travelers take the term "voluntourism" to a new level, demonstrating just what it means to see the world and save it, too. Led by local naturalists and historians, their goal is to cultivate a greater appreciation and understanding of the earth's natural wonders as well as the welfare of the local people and communities within them.

To learn more, I caught up with Maggie Hart, President of International Expeditions, to discuss the program, its conservation efforts and ways that travelers can get involved. See full interview after the jump.

GrassRoutes Travel with Serena Bartlett

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serena_bartlett.jpgThe East-Coast-in-Seven-Days tours are the stuff of my nightmares: traipsing from monument to monument at the crack of dawn, shoveling in food at all-too-crowded restaurants with the entire entourage, and learning about dead people rather than meeting live people.

Enter Serena Bartlett, a seasoned traveler from Philadelphia who has lived in and visited over 25 countries and currently resides in Oakland, California. Like many other travelers, she had trouble getting the bigger picture from the regular travel books - so she decided to pen an original series of urban eco-travel guides, GrassRoutes. The first two in the series, Oakland & Berkeley and Northern California Wine Country, will be released July 7. The Grassroutes San Francisco guide will hit bookstores August 1.

For travelers looking for the real deal, these books introduce local eats, shops, and more for a dynamic experience. Barlett's creative and engaging activities are organized by states of mind, like "Up Early" and "Learn." The idea, as Serena tells Traveler, is that "there are lots of ways to be on vacation no matter where you are" without much environmental and social cost.

Here, Serena reveals the inspiration behind her guidebooks and gives Traveler readers tips on how to discover authentic culture.
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The Elliott Interview: Bing Travel

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Hugh Crean.jpgHugh Crean is the general manager of Bing Travel, Microsoft's new travel search engine. Microsoft is trying to chip away at Google's search engine dominance, and Bing Travel is part of a multi-pronged effort that also includes shopping and health-related microsites. Crean's company, Farecast, was acquired by Microsoft last year and folded into MSN Travel. Contributing Editor Christopher Elliott asked Crean about what Bing means to travelers.

Farecast. MSN Travel. Now Bing Travel. My head is spinning! Couldn't you just leave well enough alone?


It's true that we're giving the guy who changes our name on the front door some good business this year, but we're excited that as part of the overall Bing search strategy, Bing Travel is a solution that a lot of travelers will discover and learn about in the coming weeks, months and years. Frankly, we're simplifying things. With Bing Travel, Microsoft now has a single online destination for travelers.

How is Bing Travel different from MSN Travel?

For starters, we incorporated all the great Farecast features - price predictor, hotel rate indicator, deals, planning tools, fare alerts, and more. Plus, we added the travel editorial travelers have used and read for years at MSN Travel. Beyond those core features, we have a really deep integration with Bing.com that makes Bing a great search site for travelers. Try a general Web search on Bing.com for 'flights from LAX to SFO.' Right at the top of the results you'll see our prediction on whether to buy now or wait, deals out of LAX, a link to our flexible travel tools and more.
JerryCostello.jpgJerry Costello is the co-sponsor of the FAA Reauthorization Bill of 2009, which contains several important new rules designed to help air travelers. Traveler's contributing editor Chris Elliott asked the Illinois congressman, who is also the chairman of the House Aviation Subcommittee, about passenger rights and the prospects that new rules would be adopted by the Senate and signed into law.

The latest American Customer Satisfaction Index gives the domestic airline industry an average score of 64 our of 100 -- essentially, a failing grade. What do you think needs to be done to fix the industry?

Ultimately, service will be as good as an individual airline wants it to be. The economic pressures of running an airline - which hit rock bottom after 9/11, through the boom period of the middle of the decade, to another lull currently - will always be there. It is a cyclical business. The key is to be able to focus on the customer experience at all times, and Congress can help emphasize these issues.

The FAA Reauthorization Act contains a number of provisions that could potentially help passengers. If they become law, which of the new rules do you think will improve air travel the most?

Short-term, I believe the emergency contingency plans for airlines and airports to better prepare for long tarmac delays can have an impact on the worst of these situations. We won't eliminate all of these situations, but I am hopeful the horror stories will be dramatically reduced.  Long-term, empowering the Joint Planning and
Development Office to really drive the NextGen process, and providing the funding to do it, will improve the system for everyone.

Good Flavors Need Good Farming

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Blue Hill.jpgDan Barber.jpgAs executive chef and co-owner of two ingredient-centric Blue Hill restaurants in New York, Chef Dan Barber is a leading figure in the nation's farm-to-table movement. In May, Barber's reputation was boosted when he was voted to the Time 100 list of the World's Most Influential People, and by his James Beard Award win for the nation's top chef. Then of course, there was the highly publicized Presidential date night, where Barack and Michelle Obama dined at Barber's New York City restaurant while all the world watched.

While Blue Hill in Manhattan's Greenwich Village satisfies the urbanite's appetite for Barber's innovative cuisine, Blue Hill at Stone Barns, 45 minutes north of the city, has become a destination for food lovers of all sizes and stripes. The restaurant shares 80 acres of Rockefeller family land with the Stone Barns Center for Food and Agriculture, a diversified organic farm and educational center. The center's rich mix of programs and activities (cooking classes, tastings, farmer-in-training after-school activities) is complemented by the restaurant, which brings field to the plate by highlighting the pleasure of eating seasonal ingredients grown or raised just outside the door. Writer Pat Tanumihardja caught up with Barber at the Monterey Bay Aquarium's Sustainable Food Institute to chat.  

Did you have an "aha" moment when you knew you wanted to be a chef? How did the sustainability factor come into play?

I never had an "aha" moment. I wish I did. I'm still having a moment of figuring out what's the best place for me. The sustainability question happened kinda naturally over the course of my life. I grew up working on my family's farm where my grandmother was a proponent of open space and using farming to promote the natural beauty of the land. That's sort of what I became inculcated with. It informs the chef I became.

You are often called a celebrity chef and receive a lot of attention for the work you do to connect the farm to the kitchen, especially at Blue Hill at Stone Barns. How are you dealing with all this fame?

I like celebrating food. I don't know if I like celebrating myself [laughs]. People always talk about Stone Barns and me like I'm this leader leading everyone to a new frontier. I consider myself to be the recipient of a lot of attention based on an issue that has been forced to the forefront, not because of me, but because of visionary people: farmers, writers and serious academics. [These people] have taken fringe ideas and made them more mainstream. So I look at it like crashing a party. I'm lucky to have this canvas of Stone Barns to work on where what I say or do gets the light shining on it. It otherwise wouldn't have happened with our other restaurant in midtown Manhattan.
We recently touched base with Dominique Callimanopulos, founder and CEO of Elevate Destinations, a boutique travel services company specializing in high-quality, environmentally responsible travel and philanthropy, to learn more about her company, their trips, and the good work they do in the communities they visit.

Masai.jpgWhat is Elevate Destinations?

Elevate Destinations is a philanthropic travel company that gives back to the communities we visit. We donate five percent of the net costs of all our trips to vetted NGOs active in conservation and community development in the destination countries. Wherever possible, we select eco-hotels and sustainable lodges that also give back to community. We incorporate community engagement and service elements into our customized itineraries. We have become specialists in the area of donor travel: bringing board members and donors from A-list international organizations to visit projects in the field. We've designed trips for Direct Relief International, EcoLogic, KickStart, The Global Fund for Children, and WaterPartners International, among others.

I see you offer trips in Latin America, Africa, India and Bhutan, New Zealand, and Southeast Asia. Which trips/regions are the most popular?

African safaris are very popular. Central America is on the rise, because it is easy to travel to. We are also getting a lot of requests for Southeast Asia and Bhutan is emerging as a compelling destination as well. This month we will also be introducing trips to Mongolia.

Traveling the Silk Road with Yo-Yo Ma

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On June 9, the Silk Road Ensemble with Yo-Yo Ma will present a free outdoor concert in New York City at the Guggenheim Bandshell in Lincoln Center's Damrosch Park. The concert will be broadcast live from New York over the PBS program Live from Lincoln Center. Traveler writer Randy B. Hecht interviewed Ma about his interest in music as a way to get to know the world.

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Your recordings include music from Brazil to Mongolia. Do you have a natural appreciation of such a wide range of musical sounds and styles, or is that something you had to learn?

I don't tend to think in categories, so I've always been interested in a variety of different music. I think the best way to learn about a new style of music is to have a good guide, someone who can take me to the inside of the music. Daniel Barenboim says that the best way to learn something is to start from the inside and he's absolutely right.

The unfamiliar can be intimidating. How can the uninitiated gain appreciation of "exotic" instrumental and vocal sounds and styles?

One of the things we think about at the Silk Road Project when we program a concert is that we always want someone to hear something familiar to them and we also want that person to hear something for the very first time. Which music is new and which music is familiar will be different for each person, but we want every person in the audience to have both experiences.


The Elliott Interview: Scott McCartney

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Scott McCartney writes The Wall Street Journal's "Middle Seat" column and is the author of the new book "The Wall Street Journal Guide to Power Travel: How to Arrive with Your Dignity, Sanity, and Wallet Intact." With the travel season about to take off, contributing editor Chris Elliott asked him for his thoughts on flying in the summer of 2009.

mccartney.jpgWhat should air travelers expect this summer?

McCartney: I think this will actually be a very good summer to travel, if you can afford it. The recession has lowered ticket prices considerably, left hotel rooms far more available at lower prices and reduced congestion at airports and in the skies so flights are running more on time. The dollar has rebounded some, and so it's a good year to venture overseas. Crowds should be smaller and merchants should be more anxious for your business. We may well look back on this year and say there was a window of opportunity when the airline system and major tourist destinations didn't bog down as much under the weight of summer crowds and travelers actually had the upper hand. I just think that if you are able to do it financially, it's a great time to go.

I really like the subtitle to your book, "How to Arrive with Your Dignity, Sanity, and Wallet Intact." What do you think is more important to travelers -- dignity, sanity or intact wallet?

Thanks. Full disclosure: It was my wife's idea. I think it depends on the traveler, but for most, the wallet is the bottom line. Travelers will endure a lot to save a few bucks -- just look at the popularity of discount European airlines and the long bus rides, infrequent service, high fees, etc. that people put up with for a cheap fare. While indignities anger them and inane experiences do make them crazy, getting gouged is what really sends people over the edge with airlines. I think to some extent it's a reflection of the animosity travelers have toward airlines. Airlines do bad things to people, and people remember. Goodwill and warm consumer feelings get ruined when a bag is lost, a flight is canceled, a traveler is bumped, a crew times out leaving a planeload stranded. What's more, airlines make the money part of the experience so difficult -- changing prices, limited availability, etc, etc. You go to a car dealer to buy a car thinking that salesman is out to take as much advantage of you as possible, and you know you likely won't get as good a deal as the guy next to you. You just assume that. And I think it's much the same with airlines. Airlines battle their customers over money -- not a good position to be in.


Q&A: Improving Customer Relations at US Airways

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John Romantic is the director of customer relations and central baggage resolution at US Airways. But he'd prefer that you simply think of him as your advocate at the airline. For the last nine months, he's had the unenviable job of improving the carrier's checkered reputation for customer service. Contributing editor Christopher Elliott asked him how he's doing it.

John Romantic.jpgI've been hearing a lot of buzz about some of the changes within US Airways, when it comes to handling customer service questions. And I've seen a marked decrease in reader complaints. What are you doing?

We are doing a lot, and we're glad there is a buzz starting. My goal when taking my position nine months ago was to transform customer relations from a complaint resolution center into a customer advocacy center. Better said, while we handle customer inquiries, we also need to globally understand customer sentiment and use all of that data to look at our product, policies, and processes. Our focus is to find ways to be easier to do business with.

How?

We code 100 percent of the customer responses we receive, and have created better reporting from this data. We have established an executive steering committee which meets regularly with the primary focus of understanding our customers' feedback, and finding ways to improve our customers' experience resulting in reduced complaints. The work of this team has lead to several recent changes - with some still in progress. We realize we have a little more ground to make up on customer complaint rankings, but our actions are starting to close the gap with our competitors.

How many requests does your department handle in an average week? Can you break it down by phone, fax, letter and e-mail, please?

The actual number of requests varies by time of the year, load factor, peak and off-peak times. But the current breakdown is 91 percent handled via e-mail, 5 percent via phone and 4 percent via fax or written correspondence.

How Guided Tours Can Save the World

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Jim Sano_GeoEx.jpgSenior editor Norie Quintos, who edits the annual Tours of a Lifetime special issue currently out on newsstands, talks to Jim Sano, president of San Francisco-based Geographic Expeditions, one of the oldest and most trusted guided tour operators in the country (NOTE: not associated with National Geographic Expeditions), about where the industry is headed and the role travel plays in making the world a better place.

How are current economic conditions changing guided travel?


I don't have a crystal ball, but I can say we have weathered many storms. This one may be more significant than 9/11, SARS, and the Gulf War because it is so global and pervasive up and down the economic ladder, affecting the highest end travelers as well as value travelers.

Are you making changes in your programs?


Yes. We're moving towards shorter and shorter holidays. This has actually been a trend over last few years, but for many people in the current climate, the degree of comfort to which they feel they can be away from home, as well as finding the time, has been foreshortened.

Where are people traveling?


We've seen our South American offerings, including the Galapagos, go up from last year.

I know you are planning programs several years out. What are the new destinations of the future?

Cuba is one of the countries on our radar screen. We have done educational trips to Cuba in the past, but there is a pent-up demand and we're doing legwork on that now and will be ready when conditions change. We're also looking at the west coast of Africa as an area yet to be explored; it is very rich culturally.

Your company's roots are in long adventure treks in Asia. But I've noticed your catalog has diversified and is offering fewer hard-core treks.

Whereas before 80 percent of what we offered in the '70s and '80s was trekking, now it's just under 20 percent. That's true for many other companies that started at the same time. The degree to which people want to do the harder treks has lessened dramatically. The people who used to trek now want to do something softer. They may want to hike during the day, but then they want a hot shower and glass of wine. We've adapted by offering both. There's an upcoming trip we're doing with Peter Hillary (son of Everest climber Edmund Hillary), going to South Georgia Island to retrace Shackleton's trek across the island. Part of group will be crossing with Peter; it's difficult glacier travel. But a majority of the group will stay on the vessel. Of the 80 to 100 passengers, we may get 20 who want to do the crossing. But the others still want the opportunity to rub shoulders and learn from Peter Hillary and top-notch mountaineers.

Talking the Talk with Rosetta Stone

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Tom Adams.jpgInternational travelers know what a formidable barrier a foreign language can be. From time to time, language spills over into the headlines--as it did last week when Fidel Castro insisted his brother's comments about political reform in Cuba were "misunderstood." Tom Adams knows about language barriers and how to overcome them. He's the chief executive of Rosetta Stone. Yeah, the company with the ads featuring a hardworking farm boy and an Italian supermodel. National Geographic Traveler contributing editor Christopher Elliott spoke with him recently.

Q: Can you get along with just English when you travel internationally?

Adams: You can if you're traveling to major cities and don't plan to really engage. However if you're trying to go into the field and really discover a culture and a country, then yes, you do need another language. I think that anyone who has successfully learned another language knows that the benefits are tremendous. Those that experience success communicating in a new language often describe it as life-changing.

Q: Let me confess, I'm one of the people who makes fun the tourists who try to learn a language before they visit another country, or worse, they tote around a phrase book and read from it. Convince me of the error of my ways.

Adams: I would tend to agree, people that try to get by with a phrase book don't get very far. It's better if people can learn a language the way they learned their first language, without translation, so they have an intuition behind the language when they are actually in country. I think it is wonderful that people make the effort to try and go deeper into the cultures that they explore when they are traveling. Locals will give you points for trying and it makes life more fun.

Q: As a student of linguistics in college, I always thought total immersion -- which to me always meant dating a native speaker -- was the best way to learn another language. Was I wrong?

Adams: There is no doubt that immersion-based instruction is the way to learn a new language. In fact, I would challenge that those who try to learn any other way are highly likely to fail. Dating someone from another country is not enough to learn a language, though it is very stimulating.

The problem is that if they speak your language you're likely to stay in your comfort zone and use your native language. An instructional immersion environment forces you to use the language. If you're learning the right way with the right immersion tool or service, then having a boyfriend or girlfriend who speaks that language natively provides a great opportunity for practice - as well as motivation.

Q: Why don't more Americans speak a second language?

Adams: Fundamentally, Americans have not had the opportunity to use the right methods. Most Americans use grammar translation and classroom solutions to memorize vocabulary, translate the language and pass the test.

Learning another language works better when it's done in a natural way and you can leverage your own language learning ability. If given the opportunity to learn with the right tools, Americans - like others around the world - can learn languages with great levels of success. Of course, many Americans do not travel internationally as much as Europeans, for instance, so there is less opportunity to use the language - and that does not help.

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