Intelligent Travel

Sound Tracks: Swedish Hip Hop

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Every trip should have a soundtrack, so we've asked CJ Fahey with Nat Geo Music to select artists from their catalog whose songs will inspire you to get going.

 

Last week a friend took me to a party at the stunning Swedish Embassy in Washington, DC, so I've been feeling in a Swedish mood ever since. And considering its small population, Sweden has made a disproportionate contribution to global music. Most famous are guilty-pleasure groups like ABBA and Ace Of Base, but recently it seems that every other indie rock sensation comes from Sweden. And then there's Stockholm-based producer Max Martin who is responsible for massive hits by Britney Spears, Kelly Clarkson, and the Backstreet Boys. I took a course on Scandinavian literature in college and the professor suggested that Sweden owes its laudable artistic output to precisely the thing that would inspire me to do nothing: their long, dark winters.

One thing that all famous Swedish music groups have in common is that they sing in impeccable English. It makes sense for two reasons: it opens their music to a wider market and much of the music that inspires these rock and pop groups is sung in English. But the lack of internationally successful native language singers from Sweden is one of the things that makes me love so much the Swedish hip-hop group Snook.
 


Snook mixes funk, hip-hop, and a bright-pink color theme with lyrics always delivered in Swedish. I saw an interview with them once (subtitled in English) in which they explained that it only makes sense to rap in Swedish because that's the language they think in. Musically I think these guys are amazing. I may have no idea what they're saying, but the songs always seem to get stuck in my head.

Snook will never reach a large international audience because non-English music struggles to cross borders (we're trying to change that at Nat Geo Music), and for that reason I salute them for their artistic and linguistic courage. 

For more artists and videos, visit Nat Geo Music online.

[Snook video]
 

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Cultural, Authentic & Sustainable: This is your brain on travel. We showcase the essence of place, what's unique and original, and what locals cherish most about where they live. And we highlight places, practices, and people that are on the front lines of sustainable travel—travel that preserves places’ essential uniqueness for future generations. more...

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