Intelligent Travel

Sound Tracks: The Earth Day Aftermath

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Every trip should have a soundtrack, so we've asked CJ Fahey with Nat Geo Music to select artists from their catalog whose songs will inspire you to get going.

STAGE.jpgTwo weeks ago Nat Geo Music hosted an Earth Day concert in Rome, Italy, that brought close to 200,000 people to the famous Piazza del Popolo to hear music groups including Ben Harper & Relentless7 and Nat Geo Music's own Bibi Tanga & The Selenites. For a concert, it was a smashing success. But the occasion was Earth Day, so how did we fare with respect to our goal of raising environmental awareness, promoting eco-friendly lifestyle, and offsetting carbon costs of the event?

To offset the carbon footprint of the event we've planned to plant 1,000 trees in a park in Rome, as well as acres of trees in Costa Rica. An Italian non-profit helped calculate how many trees we would need to plant to stay carbon neutral. Between every musical act speakers and video content highlighted the Earth Day theme and spoke to simple things each individual can do to make a difference.

But when the concert ended I was crushed to see the piazza full of trash and empty drink bottles. And problems with public transportation (welcome to Italy!) forced more people than we expected to show up in cars and scooters. I wondered how many people left the concert having absorbed our environmental message. If we really cared about the environment would it have been better not to have a concert at all?

LOTS OF PEOPLE.jpgThose questions made me think of the Intelligent Travel blog because "intelligent travelers"--ie. people who care about the planet and strive to be eco-friendly--must encounter similar ethical questions in their travels. Does the carbon footprint of a plane trip across the world compromise eco-ideology? Should we all just stay at home and hold our breaths until global warming cools down?

If the only acceptable currencies of environmental consciousness are vigilance and self-criticism, we're in trouble. I believe eco-friendly living requires a healthy dose of inspiration and fun. When you travel to Costa Rica don't forget how much fuel the plane that takes you there consumes. But let the rain forests and beaches fuel your commitment to make other sacrifices in your life to help protect and preserve the local habitats. Instead of communicating environmental messages only through laws, editorials, and scientific reports, let's add some music, invite some friends, and turn it into a celebration. Even if some people show up just to have a good time, there's a good chance we'll reach others who otherwise would have been out of reach.

Next year for Earth Day we'll have lots more trash and recycling bins and figure out new and creative ways to engage the audience in environmental action. But we're also going to keep the music coming and not give up on our goal to make environmentalism inspiring, relevant, and fun.

Photos: Mirta Lispi

3 Comments

Shailendra said:

Beautiful doggies in first pictures.

Shail
Agra India

Nirdeshini said:

At present the efforts all of them are putting is just the drop in the ocean. It may take some time but the efforts should be incessant. I felt happy, the number of trees you are planning to plant. This will definitely make a difference. This post written by you will be read by hundreds of people at least handful of them will ponder over the matter and act accordingly. Also they will pass on the message to their friends and relatives, the cycle will go on and on and yes we might see the difference very soon. I took up your message and yes you can count on me.

Wow, great post!

I'm sorry for my bad english.

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Cultural, Authentic & Sustainable: This is your brain on travel. We showcase the essence of place, what's unique and original, and what locals cherish most about where they live. And we highlight places, practices, and people that are on the front lines of sustainable travel—travel that preserves places’ essential uniqueness for future generations. more...

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Recent Comments

concorsi musicali on Sound Tracks: The Earth Day Aftermath : Wow, great post! I'm sorry for my bad english.
Nirdeshini on Sound Tracks: The Earth Day Aftermath : At present the efforts all of them are putting is just the drop in the ocean. It may take some time
Shailendra on Sound Tracks: The Earth Day Aftermath : Beautiful doggies in first pictures. Shail Agra India

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