Finnair is seriously
green. How serious? It has its own vice president for sustainable
development, Kati Ihamäki. Next month the carrier will begin
disclosing operational details related to its environmental efforts,
including recycling and waste management programs that are designed to
"maximize eco-efficiency across operations," she says. Finnair also
launched a blog focused
largely on sustainability. Contributing editor Christopher Elliott spoke with Ihamäki about some of the
myths and realities of being a "green" airline.
Finnair's commitment to the environment isn't a
recent thing. Can you give us some history on the airline's
environmental initiatives?
Finnair created its first environmental
policy group 23 years ago. In the beginning, the focus was on new
legislation and requirements, noise pollution and hazardous waste
issues. Then in 1997, Finnair expanded its systematic environmental
strategy work and published its first external report.
What does a vice president of sustainable development do?
My responsibilities include ensuring that
Finnair's environmental goals in Finnair Group business activities are
realized in such a way that Finnair is among the leading airlines in
environmental activities.
How would you define sustainable development in
the airline industry?
I think the most important issue is to have
the best available aircraft technology. In environmental matters, it
is imperative to actively seek better and more economical operational
measures.
OK, what kind of development would you consider to
be unsustainable?
Unsustainable development would be just to
stick to old habits and operations, using dated technology. This
unfortunately is true for many companies at the moment and is greatly
due to their economic situations, which won't allow the
companies on the brink of existence to make investments.
Should air travelers expect to pay higher prices
in order to be environmentally responsible? The prices should not be higher, although
usually advanced companies aren't competing with price as much as with
quality. Sustainability is a part of quality.
About This Blog