Ever since Monday's
announcement by Kodak that they're discontinuing production of Kodachrome film, professional and amateur photographers this week have been
busy discussing its demise. Kodachrome was known for its rich color saturation and was widely used by National Geographic photographers in the first decades that the magazine printed in color. In fact, it was so well appreciated that when some explorers came upon a landscape that just demanded to be photographed, they decided to name it after the film.
Traveler's Senior Photo Editor
Dan Westergren has the details.

A little more than a decade after its introduction, Kodak's Kodachrome
transparency film was becoming a favorite of National Geographic explorers in the field. In the September 1949
National Geographic magazine, writer/photographer Jack Breed chronicled the "First Motor
Sortie into Escalante Land." Breed's expedition, which included 15
people, three jeeps, two trucks, and 35 horses, headed off into a rugged territory that is visible from Inspiration Point at
Bryce Canyon National
Park in Utah. The expedition was hoping to find unknown and yet unnamed
geographical oddities in the hidden cliffs and canyons. One local
cowman, when asked if there were any natural bridges or arches in the
country replied, "Yes, I've heard tell of one or two, but in my 40
years here I've never seen any. I'm always too busy looking for stray
cattle or good grass feed to notice the scenery."
There were arches to be discovered but, after only five miles on the first
day of their trip they stumbled upon "A Color Photographer's Paradise."
Here's what Breed has to say about the area:
It was a beautiful and fantastic country. A mile to the left near the
base of the cliff I could see red pinnacles thrust up from the valley
floor. The few natives who had been here called this area "Thorny
Pasture," But we renamed it "Kodachrome Flat" because of the
astonishing variety of contrasting colors in the formations.
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