In his new memoir, "Four Seasons: The Story of a Business
Philosophy," Isadore Sharp describes how he built one of the hotel
industry's most successful and respected brands. But the book ends
just as things start to get interesting: with a historic downturn in
the lodging industry. National Geographic Traveler Contributing Editor Christopher Elliott asked Sharp to pick up where the book left
off.
Q: In your book, you talk about how Four Seasons
survived -- and even prospered -- during two recessions. But by most
accounts they weren't as severe as the current economic downturn. How
is the company holding up?
Sharp: There's no question that our industry as a
whole has been affected by the current economic environment. Our
approach to business at this time is the same as always -- to provide
our guests with the consistency and excellence they have come to
expect of Four Seasons.
Providing exceptional experiences to our guests is a fundamental part
of our business model and has been the foundation for our success,
through good times and bad. In times of uncertainly, our guests value
the reliability and care that we provide. It's a relationship of
trust that is more important than ever.
In the last year, we've seen a lot of hotels
reduce amenities and cut staff in order to save money. Of course,
rates have also dropped pretty dramatically. Could you talk a little
about what differences, if any, a customer might notice between a Four
Seasons experience in 2008 versus now?
It's been reported that many hotel companies
are cutting services and amenities to cope with this challenging
business environment. This is something we will never do. It is the
promise behind our brand name.
Our focus continues to be on providing the services our guests need to
be productive when they stay with us on business, and to focus on
family and loved ones when on vacation. Whether it's 24-hour room
service, one hour pressing, complimentary shoe shine, overnight
laundry, exceptional complimentary children's programs -- all of the
services we provide add up to a tremendous support system for our
guests, allowing them to spend their time with us effectively. These
services represent a tremendous value to our guests, especially when
every travel experience matters and nothing can be left to chance.
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