The recession combined with the traditional slow season - the humid Florida summer - offers bargains for the traveler. Even Boca Raton, one of East Coast's glossier destinations, is discounted this year.
Exhibit A is the august 1047-room Boca Raton Resort and Beach Club, now part of the Waldorf-Astoria collection. The resort, which started life as the aristocratic Cloister Inn (more on that later), just dropped $110 million on rejuvenating its Beach Club, a swankienda rising like a mid-mod Phoenix from the Atlantic sands. Despite the new pool and a terrific, South Beach-style lobby that makes even the knobbiest-knee-ed schlump feel himself George Clooney, the Club and the Cloister are lopping their rates during the summer with prices starting at $99 a night. Some deals offer a third or fourth night free.
Ironically, Boca Raton has been at this rodeo before. Founded by Florida's own Great Gatsby, the Jazz Age architect and shameless self-promoter Addison Mizner (1872-1933), the town owes its very existence to real estate speculation. The roly-poly Mizner, who was often accompanied by a pet monkey on his shoulder and a gaggle of swells in tow, was a driving force behind the creation of Palm Beach in the early 1920s. Looking to replicate his success further south, he began purchasing land in Boca Raton, first building the preppie-pink Spanish Revival Cloister Inn in 1926 with the hopes of attracting Northern investors. It all worked like a charm until it didn't. Mizner sold $26 million worth of real estate in 24 weeks, but then speculation and the infamous Miami hurricane that year popped the state's property bubble. Boca was "nixed by nature" observed Addison's brother, Wilson. Mizner's Boca holdings were finally sold for $71,500. He died broke in 1933.













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