
Since the Centers for Disease Control and Prevention
lifted its ban on nonessential travel to Mexico on May 15th, I've been wondering how the H1N1 flu virus, aka swine flu, has affected tourism to Mexico and how the country is poised to recover from the hysteria.
The World Health Organization estimated that
23,000 individuals in Mexico were infected with the virus during its peak in late April. During that time and in the past few weeks, travel bookings to Mexico fell some 80 percent. The Cancun Hotel Association reports a loss of some $2.4 million in tourism revenue. Cruise ships canceled 64 port calls that would have brought 134,000 tourists to Mexico. Some hotels temporarily closed down. The flu certainly had a devastating effect, in many ways still
not completely quantified, on Mexico's bottom line as tourism is the country's third largest source of legal foreign income (some 0.3 percent of its GDP).
To bounce back, the Mexican Tourism Board has launched a
$90 million recovery plan to boost tourism and many hotels throughout the country are offering deals; two-for-one offers, discounts of up to 70 percent, extras like yoga classes, additional nights, nature treks, and a slew of add-ons. President Calderón says he'll invite
international celebrities, including Plácido Domingo and golfer Lorena Ochoa, to visit Mexico to elevate its image as a safe and healthy travel destination. Many hotels and resorts are redoubling their cleaning efforts, installing hand sanitizer dispensers, and offering travelers refunds in the unlikely case they would fall ill after their visit.
In the
New York Times, Michelle Higgins details some of the
deals now available in Mexico. High-end hotel consortium
Mexico Boutique Hotels is also offering
many deals at it member properties. Specials are available in Cancún, the Riviera Maya, Los Cabos, Mexico City, Puerto Vallarta, and just about everywhere in between.
Is it now time to rally around Mexico as we overcome what some have called an "epidemic of fear" to help save our neighbor from a tourism crisis? Or, do you feel that snatching up today's prevalent deals is somehow taking advantage of the situation?Photo: Cabo San Lucas, by Janelle Nanos
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