Picture Amazing Race without the frenzy. Challenges are set up for maximum exposure to the culture, not as a test of speed or prowess. One challenge might be to make a 45-second commercial at a Viking museum in Oslo. Another might be to try a dead man's finger in Copenhagen (which turns out to be a hotdog). Points are accrued by completing tasks and videos are judged for creativity, not cinematography. "This isn't about using an expensive camcorder, but being creative and original," notes Belkin.
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