Results tagged “Bing Travel” from Intelligent Travel Blog

Hugh Crean is the general manager of Bing Travel, Microsoft's new travel search engine. Microsoft is trying to chip away at Google's search engine dominance, and Bing Travel is part of a multi-pronged effort that also includes shopping and health-related microsites. Crean's company, Farecast, was acquired by Microsoft last year and folded into MSN Travel. Contributing Editor Christopher Elliott asked Crean about what Bing means to travelers.

Farecast. MSN Travel. Now Bing Travel. My head is spinning! Couldn't you just leave well enough alone?

It's true that we're giving the guy who changes our name on the front door some good business this year, but we're excited that as part of the overall Bing search strategy, Bing Travel is a solution that a lot of travelers will discover and learn about in the coming weeks, months and years. Frankly, we're simplifying things. With Bing Travel, Microsoft now has a single online destination for travelers.

How is Bing Travel different from MSN Travel?

For starters, we incorporated all the great Farecast features - price predictor, hotel rate indicator, deals, planning tools, fare alerts, and more. Plus, we added the travel editorial travelers have used and read for years at MSN Travel. Beyond those core features, we have a really deep integration with Bing.com that makes Bing a great search site for travelers. Try a general Web search on Bing.com for 'flights from LAX to SFO.' Right at the top of the results you'll see our prediction on whether to buy now or wait, deals out of LAX, a link to our flexible travel tools and more.